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Many professionals can attest that a good logo design is crucial in branding any business. Commercial companies and non-profit organizations alike try to present their respective corporate images in terms of their own symbolic graphics like logos and other related illustrations. Commercial designers and various types of graphics artist enjoy complete freedom in developing corporate images, with the help of other guidelines like a company's mission and vision. A logo is a graphical representation of a business name used to recognize the company upon first glance. Commonly used in letterheads, advertising, and promotional materials, it is a tangible symbol of the business' mission, vision, and purpose. This said, a logo should be carefully planned and thought about as this can be the most recognizable and easily remembered way for any organization.

Before deciding to create a logo design, it would be wise to take a look at other businesses' logos and analyze the rationale why they have designed their logos in such ways. You don't have to look far or search long and hard. Just take a look at the most popular logos around and you will realize how easily recognizable these emblems have become though the years. This same factor should, then, be the first in line when conceptualizing what image to use for your own logo. You should come up with an image that you feel will represent the product or service you are doing, like a car for a car company, a house for a real estate or a unique flower for a flower shop. A logo design does more than a mere graphical image that represents a business. It takes any product or service an extra mile ahead from its competitors. With the right emblem or logo, your business can create a corporate identity that can be easily recognized and remembered by your market.

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