Originating in the 19th century, after an increase in industrial production, led to an increase in spending, global distribution and the beginning of the competition logos created to distinguish products within the same industry. They were included for products, packages and labels emblems or symbols, so that the purchaser of the product could easily see who favored him. Logos has revolutionized the world of advertising. There was a time when only rich organizations could be his own coat of arms, emblem or logo. In some cases, were a very detailed drawing with many objects. Cost was not an issue and best. Then, the flags were used because of their larger size. They were in the fields of crafts and visible from great distances. Successful companies today say that it is '' better simpler". In particular, if the world moves so fast, you have less time to impress your customers. Logo designs are now very elegant yet still conservative, making it easy for the brain to remember and striking.