Logos not only serve as unique visual marks of identity, but also help companies gain product recognition in the world market. Commonly, there are three types of car logos — symbol logo, text logo, and combination logo. In text logos, the initials or the names of the companies are written in a particular style — Fiat, Mazda, Toyota, Ford, Volkswagen, and Volvo. Combination logo is a blend of symbols and texts as in Alfa Romeo, Skoda, Lamborghini, BMW, et cetera. Mercedes Benz: The three-pointed star logo of Mercedes represents the company’s domination on land, sea, and air. Emil Jellinek, an Austrian businessman and an auto enthusiast had a daughter named Mercedes. Jellinek not only sold DMG cars he also participated in the first-ever motor race in Germany. He drove vehicles made by Daimler-Motored-Gesellschaft, under his pseudonym Mercedes.
Earlier, the name referred only to the team and driver. Today’s Mercedes is a result of the merger of two auto firms, Daimler-Motored-Gesellschaft or DMG, founded by Gottlieb Daimler with Wilhelm Maybach, and Benz & Cie, founded by Karl Benz. Audi: A German engineer named August Horch founded the company A. Horch & Cie in 1899. A decade later, he was forced out of his own company. He, along with his business partner Franz Fikentscher started the new company. While they were discussing about the name of the new company, Fikentscher’s son, who was studying Latin in a corner of the room, asked them “audiatur et altera pars” means (wouldn’t it be a good idea to call it Audi instead of Horch?)
The word “Horch” stands for “hark” in German, which means listen and Audi is Latin word for listen. Later in 1932, Audi, Horch, DKW, and Wanderer merged to form Auto Union and the four ringed logo of Audi came into being that proudly graces Audi’s bonnet till date. BMW: Another interesting logo is that of BMW. It represents a spinning white propeller blade against the blue sky. BMW was a major supplier of airplane engines and aero planes like the Red Baron to the German government during the time of World War 1. In 1918, when the World War ended, the German government stopped taking airplanes from BMW. BMW had no option but to change its business. The company started making railway brakes before making motorized bicycle, motorcycles and cars.
Earlier, the name referred only to the team and driver. Today’s Mercedes is a result of the merger of two auto firms, Daimler-Motored-Gesellschaft or DMG, founded by Gottlieb Daimler with Wilhelm Maybach, and Benz & Cie, founded by Karl Benz. Audi: A German engineer named August Horch founded the company A. Horch & Cie in 1899. A decade later, he was forced out of his own company. He, along with his business partner Franz Fikentscher started the new company. While they were discussing about the name of the new company, Fikentscher’s son, who was studying Latin in a corner of the room, asked them “audiatur et altera pars” means (wouldn’t it be a good idea to call it Audi instead of Horch?)
The word “Horch” stands for “hark” in German, which means listen and Audi is Latin word for listen. Later in 1932, Audi, Horch, DKW, and Wanderer merged to form Auto Union and the four ringed logo of Audi came into being that proudly graces Audi’s bonnet till date. BMW: Another interesting logo is that of BMW. It represents a spinning white propeller blade against the blue sky. BMW was a major supplier of airplane engines and aero planes like the Red Baron to the German government during the time of World War 1. In 1918, when the World War ended, the German government stopped taking airplanes from BMW. BMW had no option but to change its business. The company started making railway brakes before making motorized bicycle, motorcycles and cars.
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